2020 D&AD NEW BLOOD PENCIL WINNER
Encourage more 18-25 year olds to drink Yula.
The Amazon Rainforest is at the heart of Yula and all that it stands for. Last year, Amazon forest fires increased by 84%, releasing a decade's worth of carbon into the atmosphere.
Yet for too long these fires were ignored.
Deliver 100% plant power energy #fromtheashes
The minerals found in ashes can be used to grow new plant life.
As passersby take away the ashes, a message is revealed.