yula

2020 D&AD NEW BLOOD PENCIL WINNER

Brief

Encourage more 18-25 year olds to drink Yula.

Insight

The Amazon Rainforest is at the heart of Yula and all that it stands for. Last year, Amazon forest fires increased by 84%, releasing a decade's worth of carbon into the atmosphere.

Yet for too long these fires were ignored.

Solution

Deliver100% plant power energy #fromtheashes

EXPERIENTIAL

The minerals found in ashes can be used to grow new plant life.

As passersby take away the ashes, a message is revealed.

LONG COPY PRINT

STICKERS

© 2020 Ciara Boyle and Chloe Neal