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yula
2020 D&AD NEW BLOOD PENCIL WINNER
Brief
Encourage more 18-25 year olds to drink Yula.
Insight
The Amazon Rainforest is at the heart of Yula and all that it stands for. Last year, Amazon forest fires increased by 84%, releasing a decade's worth of carbon into the atmosphere.
Yet for too long these fires were ignored.
Solution
Deliver 100% plant power energy #fromtheashes
EXPERIENTIAL
The minerals found in ashes can be used to grow new plant life.
As passersby take away the ashes, a message is revealed.
LONG COPY PRINT
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