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Build a brand around a cause that means something to you.
The ‘Man Box’ is a preconceived set of beliefs that are taught to men throughout their lives. These ideals significantly contribute towards rates of male suicide in the UK.
Subvert the Man Box into ‘Shout Box’, an inclusive physical space which men can enter to vocalise the feelings that society often encourages them to bottle up.
before the launch
the shout box
When the Shout Box is not available, there is a mobile phone app which replicates its function. Users can vocalise their feelings into the microphone and artwork will appear on their phone screen.
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