Shelter

Brief

Raise awareness of the homelessness crisis in the UK

and encourage more people to donate towards Shelter's work.

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Insight

Every 10 minutes in the UK, someone is made homeless.

Ambient

The reality of people taking shelter at bus stops is made personal.

Social

While waiting for the bus, travellers can watch personal stories of people facing and overcoming homelessness through a video series with Shelter.

Ambient/digital

The reality of people running out of time to find shelter is created by interrupting digital bus timetables, and the opportunity is given to donate via contactless to help these people featured.