Raise awareness of the homelessness crisis in the UK
and encourage more people to donate towards Shelter's work.
Every 10 minutes in the UK, someone is made homeless.
The reality of people taking shelter at bus stops is made personal.
While waiting for the bus, travellers can watch personal stories of people facing and overcoming homelessness through a video series with Shelter.
The reality of people running out of time to find shelter is created by interrupting digital bus timetables, and the opportunity is given to donate via contactless to help these people featured.