Infinity Leggings
2019 D&AD New Blood pencil winner
Brief
Break the stigma surrounding menstruation and women's health.
Insight
Women's pain is too often ignored or not taken seriously. Endometriosis can cause severe pain and infertility. It takes an average of 8 years to be diagnosed since it is usually treated as "just" bad period pain.
We want to change this.
Solution
Infinity Leggings include a built-in tocodynamometer which measures the uterine contractions of a woman who potentially has Endometriosis. Graphs are sent to the user which can then be used as concrete evidence of suffering when visiting a doctor.
The Story Behind Infinity Leggings
Endometriosis is a condition where the lining of the uterus grows in places that it shouldn't. This can cause agonising pain and even infertility. It affects 10% of females across the world.
However, it takes an average of 8 years to be diagnosed often because women's pain isn't taken seriously.
This is why we created Infinity Leggings to help women to find their voice when seeking a diagnosis.
Infinity Leggings have a built-in tocodynamometer which helps to measure uterine contractions. (A woman with Endometriosis may experience uterine contractions as severe as those experienced by women in labour.)
The strength of these uterine contractions is recorded and sent to the wearer's phone through the Infinity Leggings App. This concrete, visual aid will help a woman's case when seeking a diagnosis of Endometriosis.
Meanwhile. the gel heating pads help to ease pain and the no-leak cotton layer gives extra piece of mind.
The attachments are easily detachable for when wearers just want a fashionable pair of leggings.
Infinity Leggings are a force to be reckoned with - just like the women who'll wear them.
After winning a New Blood pencil, we decided to pair the legging design with a recognisable sportswear brand. We chose Under Armour.
Update
We're currently in talks with an empowering brand, specialising in all things menstruation, over the possibility of making our design a reality.