© 2019 Ciara Boyle and Chloe Neal

giffgaff: Perfonas

Brief 

Encourage people to join a phone network tailored to them.

‚Äč

Insight 

Everybody has a different phone persona (or "perfona") when they are on the phone, which giffgaff embraces as a network focused on the individual.

We are using digital media to encourage people to discover and establish their perfona(s).

#perfona

AI technology allows customers to record their voicemails in the style of various personalities.