giffgaff: Perfonas


Encourage people to join a phone network tailored to them.


Everybody has a different phone persona (or "perfona") when they are on the phone, which giffgaff embraces as a network focused on the individual.

We are using digital media to encourage people to discover and establish their perfona(s).


AI technology allows customers to record their voicemails in the style of various personalities.

© 2021 Ciara Boyle and Chloe Neal