giffgaff: Perfonas

Brief 

Encourage people to join a phone network tailored to them.

Insight 

Everybody has a different phone persona (or "perfona") when they are on the phone, which giffgaff embraces as a network focused on the individual.

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We are using digital media to encourage people to discover and establish their perfona(s).

#perfona

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AI technology allows customers to record their voicemails in the style of various personalities.