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Eye Travel Systems 2.0

Brief

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Encourage healthcare practitioners (HCPs) to explore retinal disease with a video unlike any other.

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Insight

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Black Mirror's 'Bandersnatch' captured imaginations around the world by placing viewers at the heart of each individualised journey. This type of choice-based interactive video would be groundbreaking for the health industry - so why not do it?

 

Solution

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We created Eye Travel Systems 2.0. This is a 360 degree, interactive video that gives users the power to choose their own adventure through the eye and retinal disease.

Won Gold in HCP communications, and Silver in Innovation at the PM Awards 2021

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Currently shortlisted for Best Digital Tactic and Best CGI at the Creative Floor Awards 2021

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CASE STUDY

teaser trailer

Throughout the experience users can choose their own adventure.

EYE TRAVEL SYSTEMS 2.0

Eye Travel Systems 2.0 is the fictional navigational narrator throughout this experience.

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We based our interface design upon Hal 9000 as the starting point in creating a sleek, modern, and sci-fi inspired world.

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VOYAGE TO THE BACK OF THE EYE

We tailored this experience with unique molecule designs and bespoke atmospheric sound effects for the ultimate cinematic experience.

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"They look like the infinity stones from Marvel!" - Client

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choose your own adventure

Throughout the experience, users can choose their own adventure with a series of clickable buttons guiding them toward different information.

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Eye Travel Systems 2.0 remains a live online source for HCPs with record levels of interaction.

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