© 2019 Ciara Boyle and Chloe Neal

Dyson

Live Brief

Raise awareness that you can buy Dyson products from Dyson directly.

Insight

Only 11% of people in the UK know that you can buy Dyson directly from Dyson. So we're going to spell it out for them.

Solution

Buy Dyson from Dyson. Obviously.

Print
TV/Social
Social
digital
social media

Have usually bubbly social media influencer adopt this matter-of-fact Dyson tone of voice for a select period of time.