Dyson

Live Brief

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Raise awareness that you can buy Dyson products from Dyson directly.

Insight

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Only 11% of people in the UK know that you can buy Dyson directly from Dyson. So we're going to spell it out for them.

Solution

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Buy Dyson from Dyson. Obviously.

Print

TV/Social

Social

digital

social media

Have usually bubbly social media influencer adopt this matter-of-fact Dyson tone of voice for a select period of time.