Dyson
Live Brief
Raise awareness that you can buy Dyson products from Dyson directly.
Insight
Only 11% of people in the UK know that you can buy Dyson directly from Dyson. So we're going to spell it out for them.
Solution
Buy Dyson from Dyson. Obviously.




TV/Social

Social

digital


social media

Have usually bubbly social media influencer adopt this matter-of-fact Dyson tone of voice for a select period of time.

