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B&Q:
JOIN THE BBQ BEAT
Brief
Convince people to buy a BBQ from B&Q for the British summer season.
Insight
British families are such BBQ fanatics, they will commit to outdoor summer cooking come rain or shine.
Ambient
The B&Q BBQ Beats tribe will hit British high streets no matter the weather, serving food and making music to get the crowds going.
Interactive, musical walls will appear around shopping centres - tap the individual images to make your own BBQ beat.
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