B&Q:

JOIN THE BBQ BEAT

Brief 

Convince people to buy a BBQ from B&Q for the British summer season.

Insight 

British families are such BBQ fanatics, they will commit to outdoor summer cooking come rain or shine.

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Ambient

The B&Q BBQ Beats tribe will hit British high streets no matter the weather, serving food and making music to get the crowds going.

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Interactive, musical walls will appear around shopping centres - tap the individual images to make your own BBQ beat.