© 2019 Ciara Boyle and Chloe Neal

Adnams 

D&AD New Blood 2019 Winner

Brief 

Make sustainability taste good.

Insight 

Since Adnams' are a brand who have cared for the planet since day one and avoid greenwashing, what better way to spread Adnam's plant love than by taking inspiration from their distribution centre roof and putting living roofs on everything?

Solution

Add living roofs to everything.

The head of Branding at Adnams was so enthusiastic about the idea and possibly bringing it to life in the future, we sent her a message on LinkedIn.

Watch this space.

Credit for this project also goes to: 

Molly Wilson and Neil MacKinnon