Adnams 

D&AD New Blood 2019 Winner

Brief 

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Make sustainability taste good.

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Insight 

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Since Adnams' are a brand who have cared for the planet since day one and avoid greenwashing, what better way to spread Adnam's plant love than by taking inspiration from their distribution centre roof and putting living roofs on everything?

Solution

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Add living roofs to everything.

The head of Branding at Adnams was so enthusiastic about the idea and possibly bringing it to life in the future, we sent her a message on LinkedIn.

Watch this space.

Credit for this project also goes to: 

Molly Wilson and Neil MacKinnon